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What Is Sustainable Fashion? The “Cost-Per-Wear” Guide for 2026

What is sustainable fashion?

A few years ago, I bought a black “ethical cotton” T-shirt from a brand that spoke fluently about sustainability. It felt soft in the store. It looked fine on day one. By the fifth wash, the neckline warped, the fabric dulled, and the shirt looked inexplicably tired. That was the lesson most conversations about sustainable … Read more

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